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Yes, Salesforce Is Part of Your MarTech Stack (so Treat It That Way)
MarTech is kind of our thing. We’ve been instrumental in helping some of the world’s leading sales and marketing teams manage their most critical sales and marketing systems. We’ve helped hundreds of...
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18 Simple Strategies to Create Email Marketing Campaigns That Stand Out
In today’s world, companies of all sizes are tightening their belts and paying close attention to how and where they spend their money. As a result, it’s becoming more important to stand out from the...
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Tips for Cleansing Your Account Engagement (Pardot) Database
If you had to guess, how much clutter would you say is currently in your Account Engagement (formerly Pardot) database? Would you say you’re always at or above your prospect limit? Do you sometimes...
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Marketing In A Tough Economy: How to Make Every Dollar Count
It’s a tough economy, and many businesses are pulling back on their marketing investments. Traditionally, marketing has been regarded by executive staff as more of a cost center than a revenue...
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Let Them Know How Much You Care: The Importance of Customer Marketing for...
In October of 1984, R&B legend Stevie Wonder released his most prolific hit ever: “I Just Called to Say I Love You.” Not only did this love ballad reach number one on the Billboard charts, but it...
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The Devil Is in the Details: 6 Ways to Stay on Top of the Small Stuff
As marketers, we can sometimes get caught up in the bigger elements of what we do — campaign strategy or complex nurtures, for example. Sometimes, however, it is the tiniest of details where we can...
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4 Common Email Rendering Issues in Microsoft Outlook and How to Fix Them
In my last article, I provided some tips on how to build a better email newsletter. But what if, after spending all that time designing your beautiful newsletter, Microsoft Outlook doesn’t render it...
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View ArticleBDO Digital, Demand Generation Group Terms and Conditions
These terms and conditions (“Terms”, “Agreement”) are an agreement between BDO Digital, Demand Generation Group (“BDO Digital”, “us”, “we” or “our”) and you (“User”, “you” or “your”). This Agreement...
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How Uberflip® Reinvented Content Marketing for You
Content is king, but how you run the kingdom makes all the difference. Uberflip’s innovated platform for content marketing was created with the intent of enhancing the reader’s experience to improve...
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User Stories: Keeping End Users at the Center of Agile Development
As a business analyst at BDO Digital, my job involves managing Agile project development to help our teams and clients work in harmony toward a common goal. When working with a client to develop a new...
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Marketing during a Time of Disruption: 8 Steps to Help Keep Your Revenue...
For marketers, disruption isn’t anything new. Whether it’s undergoing digital transformation within your organization, managing shifting goals and budgets, pivoting to counter a new or existing...
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10 Tips for Mastering the PowerPoint Deck
Whether we enjoy it or not, at many points in our marketing careers, we’ll have to stand up and make a presentation. PowerPoint is rather a necessary evil in business today, but, used well, it can...
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You Should Be Using an SLA for Your Marketing Campaigns (If You’re Not Already)
“Why is it going to take 3 days to send out this simple email to my prospect list?” Most campaign managers and specialists have experienced pushback on the amount of time it takes to produce an email...
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Marketo at Enterprise Scale: 7 Deadly Sins of Marketo Disorganization (Part 3)
The concept of Marketo at Enterprise Scale is a focus on streamlining the system to perform at the highest possible level with a database of more than 1 million records. In the first two installments...
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Two New Marketo Features That Will Save Your Emails and Forms from Bot Attacks
Last year, bad bots make up just over 25 percent of all website traffic. These bots can wreak havoc on your marketing automation system, from skewing activity tracking and reporting to generating...
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Documentation 101: Writing Documentation That Anyone Can Use
It is time for that dreaded topic: documentation. Everyone needs it at some point, but most people hate creating it. Often, it’s because they lack the time, tools, references, or knowledge to do it...
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Keep Them Coming Back for More: How to Create a Customer Scoring Program
Last month, my colleague discussed the benefits of developing a customer scoring program (and why you can’t just duplicate your lead scoring program). So, now that you’ve made the case to your...
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Are You on Top of Your Top of Funnel? 5 Considerations for Successful Top of...
I read a statistic a while ago that said companies spend, on average, more than 50% of their marketing budgets on Top of Funnel awareness. As marketers, we traditionally drive a ton of traffic to our...
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