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Getting Personal: 5 ways AI Is Humanizing How Marketers Engage with Customers
Marketing has become a data-driven discipline in recent years — so much so that some feel the human element has gotten lost in all the metrics. When you’re obsessed with increasing clickthroughs and...
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How to Reposition and Strengthen Marketing’s Role in 2020
I have an insatiable passion for three things: Learning, Technology, and Marketing. Peer into my life, and you’ll quickly see how obsessed I am with adopting new technology and applying it to everyday...
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3 Trends Shaping Email Marketing Over the Next Decade (No, Email Is Not Dead)
For years now, many have claimed that email marketing is dead. The most common criticisms I’ve encountered call email an overly saturated and outdated channel, predict that new tools will completely...
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How To Get The Most Out Of Your Lists : Marketing Automation
Like the real-estate motto of “location, location, location,” I feel the marketing automation motto should be “list, list, list.” You can spend all the time in the world searching for the right...
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What’s the True Cost of Email?
What’s the most expensive part of your marketing automation system? It might be. . .the SEND button. It’s easy to get so caught up in the excitement of the technology—all that we can do, and how easy...
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Simplify and Speed Production with a Campaign Request Document
How do marketers in your organization request new marketing automation campaigns? If your answer involves the water cooler or yellow sticky notes—and you’ve ever had any confusion or errors in...
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Keeping CRM Data Good
The success of your organization’s email marketing is heavily reliant on reliable and clean data. Duplicate, incomplete, dirty, and outdated data are the most common data problems we see when we...
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Moving Your Project Forward: 3 Common Downfalls to Avoid
I’ve been in project management for more than 10 years, and I’ve witnessed projects get stalled on the tracks or come close to careening off the rails for a variety of reasons. I’ve noticed, however,...
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Account-Based Marketing: Fishing with a Spear Instead of a Net
Every year there is a hot new thing for marketers to talk about, and with it comes a wave of tools and quick fixes. Account-based marketing (ABM) has made a particularly big splash lately. But what is...
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Now versus Then: The Evolution of Marketing Metrics
Every marketer knows that measuring the results of their marketing efforts is key to success. If you don’t examine and analyze the performance of your email or ad campaign, industry event, website...
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Frustrated with Velocity Scripts in Marketo? Let These Free, Easy-to-Use...
Why create multiple versions of what’s essentially the same email when you could create a single version with dynamic variables? That’s what one of our clients wondered after creating roughly two...
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When Things Don’t Go As Planned: Communication and Collaboration to the Rescue!
DemandGen is a customer-driven organization. That means everything we do for our clients can be customized in order to meet their specific business and technology requirements. We have recipes that...
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Extending Eloqua’s Campaign Canvas with Form Submit Action
Ever wish Campaign Canvas had one or two more features you knew are possible in Eloqua, but are not available from the Canvas? Form Submit Action may be your answer to that problem. Form Submit...
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8 Easy Steps for Ridding Your Database of Duplicates (+ Pro Tips)
Bad data doesn’t just lead to bounce backs and dead ends — they cost you money. According to SiriusDecisions research, cleaning and deduping a single record costs $10 — and if you leave it in your...
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Demand Generation: The Data
“It is a capital mistake to theorize before one has data.” — Arthur Conan Doyle I don’t think Sherlock Holmes’ creator had much sense of what data would become in today’s ecosystem; the sentiment,...
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Building Your Lead Management House: A Basic Blueprint
You see it everywhere: the house as a metaphor. Buy insurance because your family needs to be “sheltered” from risk. Make your kids drink milk so they will “build” strong “frames.” Explore the “many...
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How to Design a Buyer’s Journey That Actually Converts Leads and Accounts
First, let’s begin with a definition so that we’re all speaking the same language. A buyer’s journey is the path a prospect takes to make a purchase (not to be confused with a customer journey, which...
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Will Marketing Rule the World?
The short answer is yes, but with a big caveat: Marketing won’t do it alone. The entire world is undergoing a digital transformation. New companies are springing up daily that are dramatically...
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Marketing Automation Platforms Require Regular Maintenance to Perform at...
Have you noticed any difference in how your marketing automation (MA) platform performs over time? Or how long it takes for the common, everyday tasks required to get those campaigns going? Marketing...
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Drowning in Assets? A Helpful Checklist for Migrating to a New Marketing...
So, you’ve decided to make the switch to a new marketing automation platform. Congratulations! The next order of business is to inventory your assets. Would your company be featured in an episode of...
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