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Inbound Campaign Lead Tracking Exposes Those Elusive “Connecting Dots”
If you dread the weekly executive meeting, I bet I know why. It’s easy for Sales to report on results, but it can be a real challenge for you to evaluate what kind of return you’re getting on your...
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Don’t Keep Your Prospects Waiting: Empower Them with Automated Scheduling
Most of us are familiar with how simple it is to schedule a reservation for our favorite restaurant on OpenTable, or to order and schedule a delivery from that same restaurant using a service like...
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If You Want Your Email Campaigns to Be Successful, Make Sure You Have a Solid...
If your team builds email campaigns in your marketing automation platform, you likely already understand the importance of QA. And even if you don’t build and send out emails, you’ve likely received...
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Understand Marketing’s Impact by Optimizing Adobe Marketo Measure
In today’s world, every business is keeping a close watch on budgets and productivity. Marketing departments are no exception to this rule. In fact, marketers may be feeling even more pressure now...
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Mental Health and the Modern Marketer: 3 Strategies to Help You Cope When...
If we take anything away from the Great Resignation, it should be this: employees have reached a breaking point where “just a job” just isn’t enough. Years of pandemic-induced isolation, skyrocketing...
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From Idea to Inbox: Optimize Your Entire Campaign Planning and Execution...
Over the years I’ve managed teams of campaign specialists for small, midsize, and enterprise organizations. I’ve worked with several different marketing automation platforms, and I’ve overseen new...
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How To Extract Leads From Marketo Using Python
The world of marketing is an endless sea of opportunities to automate tedious and repetitive tasks with programming. These days, much of the required automation can be done natively within MAP and CRM...
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Collective Interest Literally Adds Up: 3 Considerations When Implementing...
Today, fewer purchases go through a one-budget, one-decision maker process. Any purchase of size goes through a buying committee to ensure a potential solution meets the needs of all parts of the...
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Checklist for Success: Chart Your Course to Meaningful Attribution Reporting
Within the last few years, marketing attribution reporting vendors have seemingly popped up everywhere. The barriers to entry in this market have become significantly lowered thanks to increased...
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What Is Engagement Marketing?
Did you check your social channels today? I’m guessing you did. How many advertisements for products and services did you see? Did any of them catch your eye? Did you click through to learn more? Did...
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3 Things from 2020 That Are Here to Stay (and 1 That Should Just Go Away)
No amount of machine learning, artificial intelligence, predictive modeling, or TV psychics could have predicted the events of 2020. A global pandemic. Closed borders. Stay-at-home orders. Not to...
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How to Report on Your Pardot Engagement Studios in Salesforce
If you run lead nurturing campaigns or complex automations in Pardot’s Engagement Studio, you may have noticed that the standard, out-of-the-box reporting capabilities leave a little to be desired....
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Content Marketing Trends and Strategies in 2022
The evolution of content creation and delivery in digital marketing never sleeps. As we head deeper into 2022, changes in consumer habits and new digital marketing strategies will continue to emerge....
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When Good Isn’t Good Enough: How to Build Continuous Improvement into Your...
By creating a scalable and measurable process for generating demand, building a solid Demand Factory can yield significant results. What happens after you’ve put those core functions in place,...
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3 Tips for Streamlining Your Marketo 2.0 Email Templates
I love Marketo Email Editor 2.0. The editor lets you easily drag and drop different sections into the email builder, as well as move sections around and delete or duplicate sections with ease. I wish...
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12 Point Checklist to Keep Your Marketing Automation System Running Smoothly
Time for a Tune-Up? To keep your car engine running smoothly, you know to change your oil every 3 months. To keep your body’s engine running smoothly, you know to visit your doctor for a check-up once...
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More Than Just a Form: 3 Tips to Realizing the Value of Progressive Profiling
When it comes to progressive profiling, marketers usually fall in one of two camps: we need it, or we’ve tried it with little success. Those who “need it” have undoubtedly heard about its benefits —...
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Subscription Center Best Practices in the GDPR Era
The introduction of the General Data Protection Regulation (GDPR) in Spring 2018 strengthened data protection rules in the European Union, giving individuals more control over their personal data. The...
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7 Ways to Maximize The Power of Your Emails
Responsive design is about developing web and email content that adapts well to whatever way the user is interacting with it — in other words, it is design that responds to its environment. Instead of...
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Look to the Sky: 5 Marketo Sky Features to Get Excited About
As a longtime Marketo user — 12 years and counting — I have had my share of if only and I wish I could moments using the system. And as part of the Marketo community, I know I am not alone. To...
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