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Did You Know? Campaign Execution Help is Here
You probably know about DemandGen’s lead nurturing and lead scoring services; you may know how we help companies drive greater effectiveness in demand generation and better marketing ROI. But did you...
View ArticleThe Basic Recipe For a Lead Nurture
A well-designed lead nurture should be implemented as a conversation between you and your prospect. After working on hundreds of nurtures, I’ve come up with the basic recipe for a successful nurture...
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Concur Increased Pipeline Contribution by Over 50%
Situation: Concur, part of SAP, is a leading provider of integrated travel and expense management solutions, which help organizations ensure corporate travel is booked within policy before the trip is...
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Supercharge your Marketing with Content Insight and Activation
On August 14th, PathFactory will be opening up their office in Sunnyvale, California for a tour. Join us for breakfast and sessions from current PathFactory power users, Mervyn Alamgir and Tim Noble...
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Join David Lewis At The MarTech Conference!
MarTech is the international conference series for senior-level, hybrid professionals who are both marketing- and tech-savvy: marketing technologists, creative technologists, growth hackers, data...
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DemandGen Named One of the Country’s Best Workplaces for Flexibility
At DemandGen, we realize that a supportive workplace results in a better experience for our employees and clients alike. Creating an environment where people can easily integrate the obligations of...
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How to be a Modern Marketer With David Lewis!
Modern Marketing Experience 2016 will be held at the MGM Grand in Las Vegas, NV on April 26-28. Join us as DemandGen CEO and author David Lewis shares how pacesetting marketing teams have become...
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Recap of Marketo’s Marketing Nation Summit
We hope you all had a great time at Marketo’s Marketing Nation Summit! The conference was a great experience, offering over 100 breakout sessions with Marketo customers, partners and influence...
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ABM Trials and Tribulations: A Q&A with Moira van den Akker
Account-based marketing (ABM) is being lauded by marketers in B2B organizations as the best new way to drive revenue, according to the State of ABM Report from Terminus — and we agree. Due in large...
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How to Improve Sales and Marketing Alignment
Getting sales and marketing on the same page is one of the biggest challenges we see when creating new processes and streamlining sales funnels. These two departments should work hand-in-glove, but...
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Are Your Communications a Two-Way Street or a Dead End?
Every day we encounter hundreds of communications — some verbal, some written, and some without saying anything at all. Communications should be a two-way street, but are you observing all the signs,...
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Tired of Getting Bogus and Irrelevant Data in Your Uberflip Forms?
We’ve all been there at some point. We excitedly look through our form submission data from our most recent campaign only to come across bogus data. Someone with the first name of Test (and, funnily...
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The Growing Role of Online Reviews in Influencing B2B Purchase Decisions
Over the past decade, purchasing processes have been entirely transformed. We now live in an era where customer reviews carry more weight than traditional marketing campaigns or sales strategies when...
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6 Tips to Help You Build a Better Email Newsletter
Email newsletters are an excellent marketing and branding tool. They give us the opportunity to talk directly to our customers, keeping them up to date and in the know. Just like any tool, however,...
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3 Tips to Track Your Marketing Technology Stack
If you’re looking for new marketing technologies to incorporate into your stack, you may have a problem. The technology landscape has exploded, giving marketers thousands of different technologies to...
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Achieve Demand Generation Success with a Modern Marketing Maturity Model
I’ve seen a lot of change during my many years in the marketing profession — and in demand generation in particular. The evolution of technology over those years has made it both easier (improved...
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We’ve Been Expecting You: Best Practices for Onboarding New Hires
Remember what the first day of a new job feels like? It’s a roller coaster of emotions. You don’t know anyone but the people you’ve interviewed with, you’re hoping to God you remember their names, and...
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Successful Mega-Projects: How to Prepare for Complex MA Projects (Without...
It’s a bright Monday morning, coffee in hand, you’re strolling into the office feeling good about your to-do list. You’ve finally been able to cross off those three items that have been lingering...
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5 Tips to Refine Your Marketing Automation Production Processes
As a DemandGen Campaign Operations Specialist working with our clients’ marketing automation systems, I see a lot of unique set-ups. It’s like a science fiction story: you visit other planets, all the...
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Building the Right Digital Marketing Team to Properly Manage the Kingdom
“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishment toward organizational objectives. It is the fuel that allows common people to attain...
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