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Key Takeaways from the 10-Step Playbook to Digital Transformation
Modern organizations are digitally transforming workflows, processes, products, and services at an unprecedented rate. IDC predicts that direct investments in digital transformation will reach $6.8...
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6 Best Practices for Hosting Successful Demand Generation Webinars
Webinars have been an effective marketing tool for many years — and during the pandemic, they were one of the only ways to connect with prospects and customers. As a result, their popularity is...
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5 of the Best Project Management Software and Tools in 2022
I’m a very organized person. I love staying on top of my tasks and projects, and I’m fortunate that I found my passion for project management very early in my career. As a result, I’ve had the...
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Why Segmentation Is Critical to Personalization and Engagement
Consumers are bombarded with marketing messages – some relevant, most not. Whether a consumer reacts to seeing an ad, email, social post or marketing deliverable really depends on whether the content...
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Beneath the Surface of Marketing Automation App Development
Back in 2009, Apple trademarked the phrase “There’s an app for that,” spurring a running joke that there’s a mobile phone application for anything a person might possibly need. If the joke was true...
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6 Steps to to Fixing a Broken Marketing or Sales Operations Process
I’m a problem solver. While I’m currently a solutions architect at BDO Digital today, I was once a marketing and sales operations manager. It was my job to help my organization get to the root of...
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Demand Expansion: The Unsung Hero of Revenue Growth
I’ve spent over 15 years helping companies transform their marketing strategies to better connect with their customers. In that time, I’ve found that marketing is a lot of things: invigorating,...
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The Case for Creating Duplicate Leads in Eloqua and Salesforce
The benefits of aligning marketing and sales teams are well known at this point. One of the elements of a strong marketing-sales relationship is having a seamless integration between their tech tools,...
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Marketing During a Recession – Counterintuitive and Critical
Businesses are still feeling the pandemic’s impact where it hurts the most – their budgets. And unfortunately, an economic recession is likely. Growth is projected to slow from 6.1% last year to 3.2%...
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Demand Expansion: Marketing Beyond the First Purchase
Every existing customer in your business is also a potential future customer. In fact, they are arguably your most important potential customers — listen and learn from them, nurture and delight them....
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How to Scale Your Marketing Operations: 3 Essential Strategies
Marketing Operations is a function that’s relatively new to the corporate world. It was created to address the increasing complexity of running a marketing department, which now depends on effective...
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Create a Competitive Advantage by Becoming a CX ‘A-Team’
On a scale of one to 10, most people rate themselves at a seven or better. The phenomenon, known as “illusory superiority,” has been studied for years by David Dunning, a psychologist at Cornell. This...
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5 Key Takeaways from “How Optimize Your MarTech Stack to Drive Cost Savings”
If you are tasked with doing more for your company with fewer resources, taking a close look at your marketing technology (MarTech) stack is a must. A stack assessment will help you identify...
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How Digital Transformation Helps Marketers Meet Their Goals and Grow
Digital Transformation is no longer a buzzword – it’s the way of business today. Catalyzed by the pandemic, the hybrid workplace and the ever-increasing importance of delivering an exceptional and...
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The 7 Food Groups of MarTech
Our global economy is in the midst of a dramatic transformation where digital marketing and ecommerce are overtaking traditional forms of marketing and selling. To keep pace with how buyers learn about...
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DemandGen Webinar: What’s ABM and Why You Need It
Everything You Need to Know to Launch an ABM Program Account-Based Marketing (ABM) is a powerful, strategic approach to converting new business. By focusing on prospects and prospect communities...
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Sandboxes Aren’t Just for Playing Around: The Pros and Cons of Marketo & SFDC...
Many of you are familiar with the Sandbox — a software concept where a replica instance of a production system, like Marketo or Salesforce, is generated so that it can be used to test out features and...
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What You Missed at Modern Marketing Experience 2016!
We hope you had a great time at this year’s Modern Marketing Experience in Las Vegas! The conference brought together some of the top minds of the industry, and attendees had the opportunity to learn...
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Words of Wisdom from the Author of ABM for Dummies and Founder of #FlipMyFunnel
Hubspot and other investors are placing additional bets on Account Based Marketing (ABM) solutions, which they see as a critical component of the marketing mix. So, recently, on DemandGen Radio, we...
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The Difference Between Mid-Market vs. Enterprise Marketing: A Q&A with Joe Paone
Splunk is a revolutionary data-to-everything platform that enables IT, security, and DevOps teams to gain visibility and insight into their machine data. Splunk provides companies with actionable...
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