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Back to Basics: Lead Management 101
The topic of lead management may seem like a basic or routine topic to many marketers, but having a proper lead management framework in place is so essential for today’s top-performing marketing...
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Best Practices to Keep Your Marketing Automation Data Organized
Let’s talk about organization, or more specifically the data in your Marketing Automation System (MAS). Yep, the dreaded black hole of data that after time starts to remind you of the junk closet...
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Lead Scoring Model in Eloqua: 3 Implementation Options
You’re up and running, you’re sending campaigns, and you’ve integrated Eloqua with your CRM. Now it’s time to implement that lead scoring model you’ve been dreaming about. Lead scoring is one of the...
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3 Steps to Evaluating Your MarTech Stack
Marketing budgets are slowly returning to pre-2020 levels, with 25.4% of spending dedicated to Marketing Technology (MarTech). Yet today, industries face another stumbling block: a downturn in...
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More Than MarTech: The Digital Transformation of the Enterprise
The ongoing changes and digital transformation we’ve experienced in Marketing in general — and Digital Marketing in particular — have been massive over the past five to 10 years. And I’m not just...
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BDO USA, LLP Expands Digital Advisory Services & Solutions with the Addition...
MARCH 2, 2021 − BDO USA, LLP, one of the nation’s leading accounting and advisory firms, today announced the addition of DemandGen International, Inc., a leading provider of digital marketing strategy...
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Join DemandGen for Oracle’s “Siriusly” Fun Marketing Mingle!
Join DemandGen for cocktails and appetizers as we mingle with the best and brightest in marketing. Unwind after a long day at SiriusDecisions Summit and take in the expansive views of Las Vegas from...
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RingCentral’s Lead Generation Guru Eric Lewis Explains How Technology is...
Technology is changing marketing, that’s for sure. And if you’ve been doing marketing for a while, you’ve seen the changes and their impact, and you’ve learned to leverage new technologies to improve...
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What Is Demand Generation in 2020?
About a year and a half ago, I wrote a blog post about how demand generation has evolved over the past 10 years. I had fun writing it, and it turned out to be one of my most-read articles. Demand...
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