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9 Tips to Launching Your First Email Program Using Pardot’s Engagement Studio
If you’ve worked in marketing automation platforms, chances are you’ve felt it. That heart-sinking, gut-wrenching, headache-inducing feeling of sending out an email in error. Early in my career, my...
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4 Tips for Setting Achievable Marketing Goals — and Meeting Them
The new year brings new opportunities, new perspectives, and New Year’s resolutions. Something about hitting reset on the calendar gives people fresh eyes and newfound optimism. It’s human nature, and...
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Client Expansion Series: 4 Tips to Prepare You for Client Engagement
With all the time and budget we spend on capturing new clients – I’m surprised at the limited programs I see focused on client engagement and growth. Regular readers of the DemandGen blog will be...
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3 Techniques to Help You Find Your Flow Every Day Using the Japanese Concept...
This past December, my stress levels were through the roof. I have a job that I love and am passionate about, so I wanted to understand why my day-to-day activities were wearing me down. Fortunately,...
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The Ever-Blurring Lines of Marketing, IT, MarTech, and Compliance
A little over a year ago, I wrote an article about the coming together of the CIO and CMO roles. Today, technology continues to drive the evolution of digital marketing and the merging of these two...
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A DemandGen Guide to Customer Success
As DemandGen’s Director of Customer Success, I think a lot about what we can do as a team to help our customers be successful. My background as an account manager helps me understand the potential we...
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Dirty Data: What Is It Costing You?
Data hygiene may not be the most exciting topic, but its impact on your bottom line can be riveting — or horrifying — depending on how well your organization does it. ZoomInfo statistics show just how...
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Client Expansion Series: 3 Critical Best Practices for Maximizing Client...
In my last post, I talked about the importance of establishing a consistent, agreed-upon structure to ensure your organization can successfully build and grow client engagement programs. You are ready...
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Unlocking the Secret to Project Success: Flexing Between Agile and Waterfall...
Your project management methodology is a blueprint for how you may successfully see a project from start to completion. No matter the industry or project type, everyone wants the same result from...
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Five Top Tips for Lead Nurturing Success
Want to maximize your marketing ROI? Then it’s time to get strategic with your nurturing efforts. Whether you use Marketo, Eloqua, or any other marketing automation system, nurturing is all about...
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When Worlds Collide: The Changing Realms of CMO and CIO
Sitting in the boardroom can sometimes feel like being in the path of an asteroid on the way to Earth. A huge crash seems inevitable, and you can’t really get out of the way. As a COO, I have had a...
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Are You Getting the Most Value from Your Digital Gold Mine? Data...
In the digital era, data has rapidly evolved from something that was scarce, expensive, and relatively difficult to gather and collect into something that is abundant and cheap, but difficult to...
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Join DemandGen at the 2018 Marketo Summit in San Francisco!
Join DemandGen at the Marketing Nation Summit, April 29 – May 2, 2018 in San Francisco. This is a great opportunity to learn about the latest trends, technologies, and methodologies from marketers...
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Speed to Lead: Fast-Tracking Your Sales Forms
The hotter the lead, the better your chance of a sale, right? Statistical experts have actually quantified that bit of common knowledge: research from Kellogg and MIT* has shown your odds of qualifying...
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Out with the Old, in with the New: 9 Questions Your Data Retention Policy...
As marketers, we’re accumulating more data, more assets, and more engagement history from more systems. It’s getting costlier and more difficult to migrate all that data, some of which may itself have...
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Beyond Data and Automation: Communicate Better with Your Prospects Using...
I love the term “data-driven marketer.” It emphasizes the shift in technologies and techniques away from guessing what might resonate with our leads and customers to using the huge amounts of data our...
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Most Important Step in the User Acceptance Testing Process — The UAT...
You may think of the User Acceptance Testing phase as little more than the final step in a single software production job. If that’s the case, you’re missing a big opportunity to create a connection...
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How DemandGen Became Marketo Services Partner of the Year: 5 Tips for Being...
After a decade in the world of B2B MarTech partnerships, I had one of my proudest moments this January at Marketo’s RKOM: standing on stage to accept the Marketo Services Partner of the Year award on...
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Choosing the Right MarTech Tools for Your Demand Factory™
Part 1 of 3: Oh Look, A Squirrel – Avoiding “Shiny Toy” Syndrome with Strategy Modern life requires so many decisions all the time, doesn’t it? Sometimes even at Starbucks I feel like saying, “Too...
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5 Things I Have Learned about ABM
“My sales leaders are finally asking about ABM!” one of my clients recently exalted. “Isn’t that exciting?” According to Terminus’ 2020 State of ABM Report, only 13% of marketers consider themselves...
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