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How to Set Up Automation Rules for Determining Profile Fit in Pardot
If you’re a serious marketing guru, you know that lead scoring is the secret sauce that empowers marketing automation success. It’s more than “data in, data out” – it’s the science and the art of...
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3 Ways to Measure Your Demand Funnel
Back in 2006, SiriusDecisions launched its first Demand Waterfall framework. While the model has gone through several iterations over the years, it fundamentally tracks movement through various stages...
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Coach Your Own Revenue Championship Team: The Playbook for Getting the Most...
Sales and Marketing alignment has been a hot topic for as long as I can remember. And not just for me. One of the most popular episodes of DemandGen Radio is all about Sales and Marketing alignment....
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How to Handle the Project Black Hole
Let’s face it. We have all had a project or three that, once turned over to the requester for approval, falls into the Project Black Hole. You know that project: the one the requester hands to you and...
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DemandGen Launches New Data Management and Implementation Services for...
Combined offerings provide strategic and operational services for marketing and sales operations teams needing to overcome the challenges of maintaining a healthy database. San Ramon, CA — June 4,...
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Don’t Let A Dash Ruin Your Email Campaign
Em Dash vs En Dash vs Hyphen: Let’s Dash it Out! Unfortunately, that is what we often do. We are in a hurry. The deadline is looming, and we type away in Word, creating our brilliant (or what we...
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The Best Kept Secret to Running Successful Marketing Campaigns
The best-kept secret of all marketing campaigns? It is easier than you may think. You must know where you’ve been to see where you are going. How do you do this? Start by understanding whom you’re...
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The Modern Marketing Organization: How to Structure Your Team for...
Great leaders credit success to their teams. That’s why you’ll often hear marketing leaders say things like, “I only want to hire rockstars.” The people component is critical when it comes to...
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How To Repair An Email Campaign: The Uh-Oh Email
Do you remember launching your first email campaign? All your co-workers gathered around you, and your palms were slightly sweaty as you all counted down, “4, 3 ,2 ,1, SEND!” Ping! It arrived in your...
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Revenue Operations in a Crisis: What Should Marketing and Sales Be Doing —...
These uncertain, novel times are challenging enough for us all to navigate personally — let alone as marketers. So, it’s no surprise that the question I’m being asked the most by my fellow Revenue...
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Getting to Meaningful Metrics: How Frameworks Underlie Your Ability to...
Don’t worry, I’m not going to talk about the “frameworks” that typically come out of the all-day strategy workshop with stale coffee that results in zero action and a waste of everyone’s time. So, why...
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A Client’s Journey—What, How, and Why?
We talk a lot about journeys in our business, usually in the context of a “customer or buyer’s journey” or a “project roadmap.” Broadly speaking, a journey can be defined as a passage or progress from...
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The 3 Most Common Mistakes Marketers Make with Lead Acquisition
Like any good marketer, I’m sure your team is tasked with bringing new leads into the sales pipeline. What this typically looks like is partnering at trade shows, sourcing lists, and hosting private...
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Who’s on First, What’s on Second? – Setting Technology Priorities
Read Part 1: Choosing the Right MarTech Tools for Your Demand Factory® It’s complicated and sometimes confusing, for sure – but building a Demand Factory doesn’t have to feel like a Laurel and Hardy...
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4 Ways to Protect Your Time and Avoid Burnout in an Always-On World
Despite all of the challenges people have experienced over the past year, one bright spot has emerged: the value of time. How we valued our time before the pandemic isn’t necessarily how we value it...
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Benchmarking Your Demand Factory: Why Industry Benchmarks Don’t Mean What...
Recently, I gave a workshop for a client on the Demand Factory. It was going well with great engagement amongst the different teams as they tackled the big problems. There was that hope in the room...
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Keep Your Data in Check: Routinely Analyze your CRM and MAP Data Objects
You probably check your car’s tire pressure and oil level occasionally; most drivers have learned that under-inflated tires can cause poor performance and loss of control, and low oil can damage the...
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Is It Time to Clean Up Your Marketing Automation Platform — or Move to a New...
Marketers are sending out more digital communications than ever. That means they’re asking more of their MA platforms than ever before. Combine that with canceled in-person events and many of us...
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Video Marketing: Your Pipeline’s New Best Friend
If video isn’t currently a part of your marketing mix, it’s time to make it your new BFF! Video marketing has quickly stolen the spotlight as one of the most effective and fastest-growing channels. It...
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Let’s Be Enablers: You CAN Make Everybody Happy with Sales Enablement
Just like the “co-dependence” of Sales and Marketing is a good thing, in the context of sales enablement, being a true enabler is a good thing! Sales enablement is an increasingly hot topic around the...
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