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Get ‘Em While They’re Hot: Capture Prospects’ Interest with Eloqua’s Page...
Wish you knew which prospects clicked on the “Get a Quote” or “Request a Demo” buttons throughout your website, but haven’t become a customer yet? Or, if you sell directly to consumers, how about...
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Not Just for Millennials Anymore: Creating Your Own Videos to Boost...
Did you know that the Play button is now the most compelling call to action on the web? Consider the following facts. Every single day: 8 billion videos are played on Facebook (that’s billion with a B)...
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Preplanning for Marketo Templates: 5 Things to Think About Other Than Design
People often assume it’s just as easy to create and edit email and landing page templates as it is an HTML web page. Spoiler alert: It isn’t. If you spend any time building templates in Marketo, or...
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How to Calculate Lead Interest in Pardot
Digital body language consists of all of the online activity and behaviors you collect when someone visits your digital assets — such as your website or social channels. The pages they visit and...
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Conversion Paths: The Yellow Brick Road of Converting Unknown Prospects to Leads
Last week, DemandGen CEO David Lewis shared the D3 Methodology, a holistic model that accounts for all the elements that can make or break an organization’s demand generation efforts. Today, I’m going...
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Want a Better View of Your Leads? Add a Third-Party Web Analytics Tool to...
Most companies strive to capture a 360-degree view of the customers and prospects who visit their websites — or as close to it as possible. The more specific the data that you capture, the more useful...
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Making a Good First Impression: 10 Tips for Landing Pages and Forms That Convert
There have been countless articles over the years comparing marketing to dating (Forbes has even gotten in on it), and for good reason. Landing pages and forms are the first date in your marketing...
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4 Handy Tricks for Working With the MCAE (Pardot) Landing Page Builder
If you’re like me, you were excited about the drag-and-drop landing page builder released for the Marketing Cloud Account Engagement (the platform formerly known as Pardot) and the Lightning App in...
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Less Is More: 2 Tips to Make Marketo Work for You (Not the Other Way Around)
Marketo is a Marketing Automation platform, yet how many of you are actually using Marketo to automate? Does it feel like you are working just as hard, or harder, than you did without Marketo?...
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Guest Post: Landing Page Optimization Fundamentals
Today’s post comes to us from guest blogger Jason Stewart, Director of Marketing at Demandbase, jstewart@demandbase.com Landing Page Optimization Fundamentals. . . and why the home page might be more...
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How to Drive Lead Acquisition with DemandGen’s ABM Framework
With the staggering increase in channels and near-continuous bombardment from eager sellers, buyers have become decidedly more difficult to reach. That’s why every conversation I have with a client or...
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Selecting Winners: Successful Recruiting for Sales
I’ve been very successful using a process called Selecting Winners which was developed by Barry Shamis, an expert in recruiting, hiring, and retention. I won’t go into all the details of Barry’s...
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How Marketing Leads the Charge for Good CX
Delivering an exceptional customer experience (CX). That’s the holy grail every business chases: 87% of business leaders agree that exceptional CX is a must for their organization. Why? Because a good...
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Staying Out of Email Jail: Follow These Best Practices for Avoiding Spam Filters
About 25% of email marketers count deliverability as their main barrier to effective marketing. Internet Service Providers are fighting an ever-increasing battle against spammers that, while...
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6 Secrets to Winning a Marketo Revvie Award
Marketing is all about making your company’s products and services shine, and the reward you reap for those efforts benefits the company’s bottom line. Beyond the KPIs and ROI, though, wouldn’t it be...
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Get A+ Results from your Marketing Agency: 5 Tips for a Successful Partnership
You’ve hired an agency. Now what? At DemandGen, we have a detailed checklist for every step from start to finish, from the signature on a new Statement of Work to celebrating a project’s success....
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Ever Meet a Salesperson Who Loved Their Marketing Team? You Have Now
I joined DemandGen in 2017 and, as a salesperson, I’ve figuratively died and gone to heaven. Before working at DemandGen, I didn’t get many inbound leads from marketing and was responsible for...
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Living a Values-Based Culture
In a world of fast-paced change, there are few things that remain constant. As technologies hurtle through the marketing automation landscape at the speed of a bullet train, our values create a...
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Focus on These 3 Things to Effectively Manage Change in Your Organization
When’s the last time your organization undertook sweeping change and everyone was excited to be active participants in a successful transformation? According to Gartner, over the past three years the...
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Why Digital Marketers Love Marketing Automation
I was a digital marketing professional when I first fell in love with marketing automation (MA). As an early adopter, I shared stories with my peers of all the great new capabilities we had because of...
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